WordPress powers more than one-third of the internet, making it the content management system (CMS) of choice. Be sure to take advantage of this powerful software with the following tips and tricks.
1. Pick a Quality Theme
If you’re browsing the WordPress theme directory, you may be overwhelmed by all the options. When building your website, choosing a quality theme is a must. Don’t rush this process. Instead, pick a design that works for your company’s needs and aesthetics.
Choose a theme based on your website type. For example, an e-commerce site will need a much different theme layout than a charity nonprofit. A photography portfolio will highlight gallery images. Will the images best display in a media carousel, grid box, or animated scroll? A financial advisor may choose a professional theme that features numbered results.
Think about your site’s function and purpose to help you pick the best theme. Look at live demos before purchasing or installing a theme. This will help you get a sense of the layout, design, and navigation from a user’s perspective.
With people using multiple devices to browse, it’s a must to try the live demo on both a desktop and mobile device for website success. Try running your site through Google’s Mobile-Friendly Test Tool to make sure your site’s theme will look great across multiple devices.
There are several free themes out there though some themes may only be attained through purchase, which can be well worth it if they meet your needs and make the design easier on you and friendlier to your users.
2. Pick an SEO Friendly Design
When browsing website themes, make sure to choose one that is SEO friendly. You can identify these themes by ones with a tag labeled “SEO-friendly” in the theme directory. This is a must for increasing your website visits and visibility via search engines.
To ensure that your website is SEO friendly, look for a lightweight theme. “Lightweight” refers to your website’s loading speed, meaning that the speed won’t be bogged down by an extremely complex theme. An important SEO ranking factor is how fast your webpages open, so you will want to make sure your webpages load as fast as possible.
Avoid themes with pre-installed plugins that can slow down the loading speed. Try using a website performance test tool to track your loading speed results.
Not only is lightweight-ness important for your SEO ratings, but it will also help you to retain website visitors. If your site is slow to load, there is a good chance your visitors will abandon your site and find something more efficient.
3. Optimize and Compress Images
Aside from plugins, there are other aspects of your site that can slow down your loading speed. Luckily, there are easy fixes for most of these issues. While images are a great way to display content on your site, adding them to webpages the wrong way can seriously slow down your site’s loading speed.
Yet, when thinking about WordPress tips, image optimization is the most overlooked. Images are considered media files. These files are large, resulting in slower loading times. Optimizing and compressing your images can help to fix this issue.
Use an image optimization and compression plugin from WordPress such as Short Pixel in order to significantly reduce your file sizes while keeping the integrity of your images intact. Adding images to your blog posts, product pages, and landing pages can help to break your pages up and make them more visually appealing.
4. Eliminate Clutter
WordPress gives users tons of customizable website options, like banners and ads. With your website design, it is best to include only the necessary information and displays. A cluttered, messy site will appear unprofessional and untrustworthy.
This can also be distracting and frustrating for users who have too much to look at when visiting your site. By making your pages organized and minimal, you can attract your customers to things like Call To Actions (CTAs) and directionals. With website design and navigation, it’s important to remember that less is more.
5. Prioritize Website Privacy and Safety
Of all WordPress tips, this is the one to remember. When designing a website, it’s important to take the necessary steps to ensure your site is safe for you and your website visitors. There are a few different methods you can use to protect your site.
Keep your site updated to the latest version of WordPress. Make sure you do a safety backup of your website before updating core features like WordPress versions, themes, and necessary plugins.
You will also want to encrypt the site with an SSL certificate. Most server hosts do this for free. The encryption will help keep information on your site private.
You may need more than an SSL, like a Wild Card or even stronger security, if you have an e-commerce site. Check your government guidelines for local, state, and national compliance laws. Your developer may be able to help you with this.
With transparency and online safety becoming more important than ever, you want to make sure that you have a website that your customers can trust.
WordPress Tips for Website Success
If you’re designing your website, make sure to keep the above 5 WordPress tips in mind. This system is popular for a reason; it offers so many options for tons of website types.
Knowing these WordPress tips and tricks can improve your site’s optimization, in turn increasing your online visitors and profits. Try out some of these tools today, or consider working with a team of web developers to take your website to the next level.
Are you looking for a team who can help with your WordPress needs? Contact us today to book a free consultation.